Winners and losers from Giannis Antetokounmpo re-signing with Bucks

MILWAUKEE, WISCONSIN - FEBRUARY 22: Giannis Antetokounmpo #34 of the Milwaukee Bucks reacts to a three point shot during the second half of a game against the Philadelphia 76ers at Fiserv Forum on February 22, 2020 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Stacy Revere/Getty Images) /

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LAKE BUENA VISTA, FLORIDA – JULY 30: LeBron James #23 of the Los Angeles Lakers runs past the NBA logo at center court against the LA Clippers during the first quarter of the game at The Arena at ESPN Wide World Of Sports Complex on July 30, 2020 in Lake Buena Vista, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mike Ehrmann/Getty Images) /

Loser: National NBA media

The favorite talking point of NBA media across every platform over the last two(!) years has been Antetokounmpo and potential free agent destinations in 2021. They barely bothered to talk about him staying, instead, bypassing that conversation to jump entirely on the bandwagon of bigger and sexier markets.

They loved to talk about which superteam or big market he’d sign with next summer. Yes, they had clicks and tv time to sell, however, it seemed like a disingenuous process from the start. Now, they’ll have to turn their attention to some other poor team as they speculate what could happen next.

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