Former Green Bay Packers quarterback Brett Favre is coaching high school football in Mississippi, as well as putting together a pretty impressive beard, in his retirement.
Now he’s throwing his fame into the political game, appearing in an advertisement for incumbent U.S. Sen. Thad Cochran, who is in a heated primary battle with Republican opponent Chris McDaniel, a member of the Mississippi State Senate.
You can see the spot here:
The ad is paid for by the U.S. Chamber of Commerce, which has endorsed Cochran in the primary race coming up Tuesday.
“I’ve learned through football that strong leadership can be the difference between winning and losing,” Favre says in the ad. “And when it comes to our state’s future, trust me, Mississippi can win, and win big, with Thad Cochran as our strong voice in Washington.”
This isn’t Favre’s first step into the political arena, but it is by far the most public. CBS News reported four years ago that Favre and his wife Deanna donated $4,800 to the re-election campaign of U.S. Rep. Gene Taylor, a Democrat from Mississippi’s 4th Congressional District, which covers southeastern Mississippi—including Favre’s hometown of Kiln.
Taylor wound up losing that election and switched party allegiances to the Republicans earlier this year and is running in the GOP congressional primary against incumbent U.S. Rep. Steven Palazzo, who beat him in their 2010 race in the general election.